Our friend Ryan of Freelance Flash Games News released a book last year, "Getting your Flash game sponsored". You can guess what it's about, it's not an overly cryptic title.
We were lucky to conduct an interview with Ryan about it and thought it may be an idea to share what was said.
Q: There's a saying that we all have a book in us, why did you decide to write this one ?
The idea for the book came back in December of 2009. I had taken some time off from writing for my site to focus on personal things, but something drew me back to the flash games scene. Maybe it was the cold, maybe I just missed it.
As I began to re-enter into the flash games community, it soon came to my attention through FGL that many developers were having trouble getting their games sponsored. A lot of these developers had quality games too.
I noticed there was information out there to help these developers, but no one had every compiled it together into one, easy-to-understand guide. I had already written a series of articles on helping developers get their games sponsored for my site, so decided I should expand those into a book to help these developers.
Little did I know what I was getting myself into.
Q: I'm guessing it took more than a weekend to knock out ? How long did it actually take ?
About 9 months: a few months of researching, then a whole lot of writing, with some more researching throughout.
Q: What's the goal of the book ?
My main goal is to help developers. If I’ve helped a couple newbies get their first sponsorships, and a couple experienced developers make more money, then I’ll consider it a success.
On a more personal note, it’d be nice to sell a couple hundred copies :D
Q: Here's a nasty question, after a 9 month gestation, would you want to do it again ?
You learn so much by writing a book. I discovered more about the sponsorship process as I delved into the research of the book, but it’s more than that. There are so many things that go into the creation of a book. You’ve got to set up a plan, come up with an outline, research those sections, talk to important people in the industry, write the sections, format it all and then prepare for the release. But out of all that work, comes this creation that you’ve made, and all the people you’ve gotten to know through it.
If anyone reading this ever gets the chance, give writing a book a try. You might be surprised at what you can do.
Q: Bit of a cheeky one, how has the response been so far ?
The response has been pretty good. The book peaked with a lot of attention in the first week from blogs and social media sites, but there are a couple big promotion ideas I’ve got lined up for the future.
Since releasing, I’ve heard a lot from newer developers about how useful the book was in helping them go through the sponsorship process. Experienced developers haven’t had as much to say, but the book is more geared towards beginners and intermediates so that’s to be expected.
Q: if you had to chance to go back, what would you change ?
I wish I had used a different release page starting out. I had been following a course on how to showcase the best aspects of your book to your readers, and didn’t realize how sleazy it looked until I released the book.
I feel like this put a number of developers on the fence about buying the book, developers that might have really benefited from it. I switched over to a classier sales page that I felt more comfortable with, but unfortunately the damage had already been done.
Q: Last one, what’s in store for you and Freelance Flash Games in the future?
Personally, I’ve got a couple big plans ahead of me. College is the main one. I’m definitely looking forward to that. But there’s also a few business related ideas running around in the back of my head too; we’ll see if they end up materializing or not.
Regarding Freelance Flash Games, I’m looking to keep publishing helpful articles for developers. The book has really increased the visibility of my site, and I’m hoping I can use that to help more developers. I don’t want to reveal too much in case something falls through, but cooperation with some industry notables isn’t out of the question.
I'd like to thank Ryan for such a great interview, and now it's time for the really important bit. "Getting your Flash game sponsored" is available to buy at this link. If you're new to the whole world of sponsorship, either as a new and up coming developer or a jaded agency dev who needs that sweet sweet taste of indie, I can really recommend it. It'll give you a huge head start, and that can never be a bad thing.